50 Reasons for Website

1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.

3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust that is, if you do it right A well developed website can convey trust and credibility, making people to buy from you, or support you.

4. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.

5. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals (blogs) to ventilate some of your thoughts and concerns.

6. Promote Your Events
Have a fundraising event? Want to promote your business with seminars, workshops or a trade show? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions to name but a few features that will be greatly appreciated by your target audience.

7. Sell Your Events
Want to take it a step further? You may even want to consider selling (or pre ordering) tickets for your events on a website. Shorter line ups, less expenses: it sounds like a good idea to me.
8. Sell Your Organization

Whether selling your organization is a figure of speech (to convince people) or a true selling effort, a website can be considered a very valuable asset to your organization.

9. Sell Your Services
A website can be a great tool to not only promote, but also actually sell your services. You can automate many repetitive tasks, such as registration, billing, collecting and much more. Whether you are selling phone services or speaking engagements: you can effectively do it with a website.

10. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentines Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great userexperience and minding usability is the key to success.

11. Save Costs
By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.

12. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletin board, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.

13. Share Pictures, Sound And Other Files
I just watched wedding photos, I enjoy watching funny commercials from all over the world, I like listening to music on a website. You can use it to share Media Kits, sound bites, or PowerPoint presentations. A website is a great tool to exchange multimedia.

14. Offer Service 365/24/7
This may not be of great value to you (it may even be a burden), but to your customers it is very empowering and important. The Internet puts the web browser in control and if you are not there, you will be more and more passed over in favour of an online competitor.

15. Answer Frequently Asked Questions
Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!

16. Improve Branding
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!

17. Reach A Local Market
More and more people use locally defined keywords in the search engines, which indicates that they use the Internet do find local information. Used cars Toronto or Guelph real estate are obvious, but mentioning a website in a local ad may do wonders in terms of converting a reader into a customer.

18. Reach A Regional Market
A website is one of the easiest tools to expand your exposure into a wider geographical area. Want to move your business from just Fergus into the whole of Ontario? A website allows you to do that.

19. Reach A National Market
Political campaigns are just one example where websites are being used to service a National audience. Offering a National specific version of your product, such as Tylenol.ca, is another one. This allows you to offer information about specific national tax and delivery charges, or appeal to National pride.

20. Reach A Global Market
If your target audience is the world then you really need a website. But you knew that already, didnt you ;o)

21. Reach An International Market
If you target specific International markets it may be highly effective to design dedicated websites for them. By targeting your US customers on a .com site while servicing your Canadian clients with a .ca site you are able to cater to the specific needs and expectations. It allows you to avoid confusion by separating different currencies, taxes, fees and prices onto different websites. You may even want to consider offering websites in different languages, such as a specialized .nl website, in Dutch, for your loyal customers in The Netherlands.

22. Reach A Specialized Market
Do you sell cat and dog helmets? Are you into custom peptide synthesis (link opens in a new window), or other biotech products? Whatever niche market you may service, a website will expand your possibilities of promoting or selling your product or service wherever in the world your prospects may be.

23. Test New Products And Services
With a little bit of help from search engines and directories, or by linking from high-traffic websites, you can create a new website to test new products or services. You may even keep quiet about the fact that you are behind this new product or service site. A dedicated website can prove to be a very valuable test case before fully launching your new success or quietly taking it off the market again if the market is not quite ready yet ;o)

24. Solicit Feedback From Customers
A contact form on a website can provide you with a lot of valuable information from customers, prospects and other interested people. You may even get them to take an online poll especially if you say they can win a prize as a reward. And if the stakes are high enough, the free word-of-mouth promotion will start automatically.

25. Start A Movement
Want the US Army out of Iraq? Want to preserve a local trail? A website is a most effective way to promote your viewpoint, recruit volunteers, build a community (by adding an online forum), make press releases available, and much, much more.

26. Spread Ideas
Even if you do not want to start a movement, a website allows you to share your views and ideas with like-minded people all over the globe. It also allows you to easily explain things by means of adding audio, video or animation to your website. It can be like having your own radio or TV station.

27. Educate
Online education can be very effective; more and more people are taking courses over the Internet. If you provide workshops, or complete courses, you may consider offering them online too.

28. Update Information Quickly
Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.

29. A Sales Tool Outside The Office
Employees away from the office can be kept informed with a website. A new press release? A new price list? Newsworthy things happening in your industry? You can quickly post information like that on an Intranet, which is a website only available for your employees, so they can see it wherever and whenever they want. If you add features like a forum you are also able to facilitate 1-to-many communication between employees.

30. Integrate Supply Chains
By offering your clients online ordering you are able to integrate whole supply processes. You can offer them password-protected areas with their information, such as prices, year-to-date ordering information, and more. This can be considered additional customer service, but may also be forced upon you by powerful clients or suppliers.

31. Reward Clients
By offering clients access to a website just for them, you can reward them for their loyalty. This website can for instance be used to offer specials, unique tips or other benefits. You can create an online club for Loyal Customers.

32. Run Contests
If you want to run a contest, a website may be a very viable solution. With a carefully chosen domain name it can foster word-of-mouth promotion (tell a friend!), you are able to track all the entries in an online database (without having to enter them manually), and you are able to promote it with links from other websites, or search engines.

33. Communicate With Your Target Audiences In Their Own Language
In 2003 I reviewed websites for the main candidates in the California Recall election (Ahhhnold!)(opens in a new window), and was amazed to learn that so many websites did not have sections in Spanish even though many Californian voters are Hispanic. Addressing your target audience in their native tongue will certainly improve your chances of success.

34. Inquiry Marketing: Be Found Period!
A major advertising conference mentioned recently advertising is dead. Interruption marketing does not work as it used to, due to video on demand, TiVo, the Internet. The consumers are more and more difficult to reach. Instead, they are in control; they are searching on the Internet. It is inquiry marketing. Search and be found, or fail to be found and lose the customer.

35. Improve Communication
Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages something that paper communication tools cannot offer.

36. Change Communication From One-To-One Into One-To-Many
Conventional marketing tools allow you to promote or sell 1-on-1. A website can cater to many prospects at the same time. An effective website will also help you build a buzz: word-of-mouth promotion.

37. Share Basic Business Information
People use the Internet often trying to find quick answers to basic questions. What are your opening hours? Do you offer payment plans? What is your phone number or email address? These are the days of Inquiry Marketing; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories.

38. PR Tool
A website can be a great PR tool. You can post Press Releases on it, or articles, or a complete Press Kit with pictures, sound files, bios, and more! You can also start a forum or blog (an interactive type of online diary), which can be a great PR tool.

39. Expand Your Product OR Service Offerings Exclusively Online
A website allows you to differentiate your product or service offerings. You may want to consider offering slightly different services online than you do offline, for instance to foster repeat visits, using it as a test market, or target different geographical areas than you do with your store or office.

40. Communicate With Audiences Worldwidev
The world is your oyster especially with a website, which allows you to communicate with audiences worldwide (as long as you both understand the same language). Geographical locations or time zones are no longer a problem with the 24/7 availability of a website.

41. Cross-Sell
When it is busy in your store, not all visitors will be able to speak to one of your sales people. Opportunities to cross sell (did you see that we also sell) are lost. But on a carefully constructed website you can make sure that people are exposed to other offers that may interest you. A classic example is Amazon.com, which is very successful with an automated suggestion feature (Customers who bought this title also bought:).

42. Increase Customer Loyalty By Giving Them More Control
These are the times of inquiry marketing, and anything-on-demand. The customer wants to be in control, and websites are a perfect example of that. The customer decides what they want to see, and when, and if you do that right, you will have acquired a loyal customer.

43. F U N
Websites allow you to present your target audience with something fun. Flash animations as a quirky way to make a point or explain something, can build a lot of goodwill. Skilful copywriting can be used to solicit a wink and a smile from time to time. Sales is all about emotion, and websites allow you many ways to evoke these in a favourable way. But make sure that the FUN is appropriate, or else you will be evoking powerful negative emotions.

44. Family Sites
Many families are no longer in the same geographical area; they may even be spread over several countries… A website can be a great way to keep in contact. Share pictures, movies, stories on a website for all family members to see. Added benefit: you will have an email address @yourname.com or .ca, so you will never have to change addresses again! (Not even in case you decide to witch Internet providers for instance from sympatico to cogeco)

45. Make Life Easier
Websites can make you customers lives easier and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office because it is easier. So: what will make your customers lives easier?

46. Find Employees
A highly effective way to use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job before a vacancy even occurs.

47. Pre-Ordering
A well-promoted product launch on a website allows you to take fully automated pre-orders. This is a great tool to supplement your sales force. You can have an online presentation, and shop, so that enthusiastic clients and prospects can pre-order immediately.

48. Build An Appetite
Pre-launch campaigns can be highly effective. Websites can be used to build the buzz, have a few teasers, a countdown clock, press releases and news about the ongoing campaign. You may even show a picture of just a tiny part of the new product: can you guess what it is?

49. Email Address Forever
Lets say that your domain name is agoodname.com. Using email address you@agoodname.com is a good way to promote your website, because people will guess your website based on the email address. And if you keep your domain name indefinitely, you will have that email address indefinitely. No more sending of emails to your friends and business, stating that you moved to another email service provider; can you please update your address book?

50 Already?
50. Play With The Big Guys Many small companies successfully take on the big Guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!

web development

Web Application Development Services
Indigo Creations offer customized Rich Internet Applications for simple or complex processes using a variety of high end tools providing you with excellent user interfaces. Our database solutions help you save on cost, time and labor. Indigo Creations professional Web Developers provide the most innovative custom web applications to meet our clients unique needs. All our web applications are cross-platform compatible because they operate within a web browser window.

Indigo Creations is a fully integrated IT consulting and solutions outsourcing company, providing custom application development, outsourced product development, ecommerce website solutions to help your business exceed its technological expectations. Our strengths lie in web application development, customized web application development, website development, and website database solutions development. We have a professional team of ASP.NET, PHP, Flash Programmers, and Software Testers who specialize in web application development, web site development and programming. Leveraging the full potential of up-to-date technology platforms ASP, .NET, PHP or LAMP we deliver systems with the optimal cost/performance ratio.

Indigo Creations develops custom web application for businesses needing to streamline daily business operations. Our development of custom web application helps to minimize redundancy when dealing with customer data, order entry, order tracking and other daily processes. Our custom software
Development cycle includes the following phases
Define your requirements
Design the system based on your requirements
Develop the system
Test the application system
Deployment to you with training
Maintain the system

Indigo Creations combines deep technological expertise with a disciplined and flexible methodology to design and implement highly reliable, cost-effective custom application and web application. Some of our custom application development and web application development include:
Database front-end & back-end development
Ecommerce solutions
Custom Web development - B2B & B2C Websites
Web development - Portal Development
Custom ecommerce shopping cart development

ASP .NET Application Development
ASP.NET is a web application & development technology commercialized by Microsoft that programmers can use to build dynamic websites, web applications & web services. ASP.Net benefits over other script - based - technologies (including Classic ASP) by compiling the server side code to one or more DLL files on web server.
ASP.NET is a web application & development technology commercialized by Microsoft that programmers can use to build dynamic websites, web applications & web services. ASP.Net benefits over other script - based - technologies (including Classic ASP) by compiling the server side code to one or more DLL files on web server.
Basically .NET Framework is a development and execution environment that gives the flexibility to most programming languages & libraries to work as a group seamlessly for creating Windows platform, Web or Mobile applications that are easier to build, manage, deploy with stand alone applications or as networked systems.

Benefits of Website Development in ASP .NET
Rapid Application Development & increased productivity
Availability of cross-platform migration
Reliability
Security
Access to the opportunities of .NET Framework Library
Easy configurations of applications and security
Today Indigo Creations has the unparalleled repute of being the leading offshore ASP .NET software development company from India for high-end software outsourcing services specializing in enterprise application development, application integration and business processing tools. .NET is the important aspects for the creation and development of dynamic database driven website and ASP.NET is most popularly used script language.

PHP Web Development Services
PHP is widely used for developing dynamic, database-driven website. Whether you need an e-commerce system, online business application, collaborative networking systems, content management system or back-end system for data management, Indigo Creations offers PHP programming and custom application development services. Our dedicated team of PHP developers and PHP coders is ready to develop reliable and scalable web solutions as per your requirements.
Indigo Creations leading the world of information technology through our cost effective web solutions in web application development, community web portal development, e-commerce web development, online shopping cart development and content management system Whether you are looking for personal website development, business website development, corporate website development, online shopping cart development, our PHP web development team will provide quality web development services with customized and cost effective solutions. Advantages of development in PHP
PHP is compatible with all operating systems.
PHP is ideal for web programming.
PHP provides high performance.
Features native support for most popular databases
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Multi-language support
Everything is 100% remotely configurable.

Ecommerce Solutions
Indigo Creations has comprehensive experience and expertise in developing and deploying Ecommerce solutions. Indigo Creations can develop specialized Ecommerce solutions including latest shopping cart solutions for clients, addressing their unique requirement and thus market and sell your product in a competitive marketplace. Ecommerce development solutions ASP E-commerce shopping carts and e- commerce web solutions can be easily customized as per clients requirements, enabling Optimization of web site for specific customer base and benefit from ecommerce solutions.
An E-commerce website should have the following characteristics:
Are visually pleasing as well as usable and quick-loading
Incorporate all the features and functionality that customers need for a pleasing site experience that is conducive to customer retention and conversion
Integrate seamlessly with your business operations applications and product catalog
Indigo Creations Software offers various ecommerce solution services like Open Source Ecommerce Integration, E-Commerce with Content Management System, Payment Gateway Integration, Secure Shopping Cart Solutions, Credit Card Processing Integration, X-Cart Integration, Os Commerce Integration and many more. Indigo Creations provides a variety of web based software solutions, whatever be your business model. Our team can undertake software development projects on the popular web programming languages like PHP, ASP, .NET, JavaScript, MYSQL, MSSQL, Oracle, MS Access, and many more.
E-Commerce Shopping Cart Solution
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High-end solution that is designed to fit business requirements and easy to install and integrate
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CMS Development Services
Indigo Creations advance technology base content management system has the great advantage of being very flexible and very user friendly and unlike some web content management software it creates search engine friendly web address, you can edit your own pages at any time, from any location in the world, without having any website design skills or software. Its as easy as editing a Word Document and our CMS allow you to edit text, upload and change images and even create an unlimited number of pages. You can also keep their website up to date with using content management system. With content management system you get real benefit in search engine ranking, leading search engines like to see that websites are updated regularly and favor sites that after their content on a regular basis. In our content management system you can also create Meta tags and keywords which are the most important in search engines. Most web design companies would charge you for each alteration and there would be a time delay whilst you wait for them to perform the task, once setup our CMS would allow you to make an unlimited number of changes to your website instantaneously. If you feel a CMS would help you manage your company website, we will be pleased to tell you more about the possibilities, and arrange a demonstration.
CMS Features
Easy to use
Word style interface
Add, edit and delete pages
Add, edit and delete images
Instant updates
Keep your content fresh
Search engine friendly
Mata tag and Keywords management
Money and time saving

Custom Software Development
Indigo Creations is a software development company offering a wide range of custom software design services and IT outsourcing solutions. Specialize in database development, client-server business applications development, web applications programming, and the creation of business management and financial services systems. Custom software development includes, the development of portals, e-commerce applications, document management solutions, business application and computerization software, online applications supporting business-to-business collaborations and custom software solutions.
Custom software development benefits
Inexpensive Expenditure
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Trouble-free Maintenance
Elastic and Measurable
No unwanted Features
Flexible for Utilize
Software Development Outsourcing
High value software and web application development
Dedicated offshore development team
Offshore project stuffing, Database and Business Applications Development
Database design and implementation
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Client-server application development
Data migration
Database maintenance
Today many of our custom software development projects use tools such as ASP.Net, PHP to access online SQL Server, Oracle, MySQL, Microsoft Access databases. Other specialties of our custom software team include Visual Basic, VB.Net and PHP.

Flash Application Development
Flash is an animation format developed by the company Macromedia. It is used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, and simple interactivity in an anti aliased, resizable file format that is small enough to stream across a normal modem connection. It is a powerful design and animation authoring tool with an object- Oriented dynamic scripting engine, bitmap rendering anti-aliasing precision and advanced audio and video playback. The software is ubiquitous on the Web, both because of its speed and for the smooth way it renders graphics. Today, Flash has become the keystone of every web design service. Just a touch of flashs features can make a website more attractive, interesting, dynamic and graphically-rich that lucratively attract every site visitor. Indigo Creations has well-matched team of practiced Flash Designers, Animators and Flash programmers put in their best efforts to develop standard solutions for clients wishing to own a an impactful online identity. Development of Flash is all about creating eye-catching and innovative Flash works, viz, Flash banners, Flash games, Flash movies, Flash logos etc. which can be easily noticed by visitors on a site. Surpassing the roles of other conventional graphic designing and animation tools, Flash has now become the No 1 choice for all sorts of online presentation activities. Flash application development can also play a big role in making your site visible in search engines.
Uses of Flash
Advertising Banners
Online Presentations
Offline Presentations
Web Sites
Internet Animations
Multimedia Online Movies
CD ROMs
Screen Savers
Software Application
Flash Facts
The fact is that Flash is a flexible software package that can be programmed to run comprehensive applications and online multimedia movies. Flash is the most efficient means of animation on the web at the moment. It is primarily used for Vector based for animation. Flash is a multi-platform application that will appear the same on all browsers and platforms as long as its plug-in has been downloaded.

Google MSN/ Yahoo API Integration
With the growing popularity of the Internet organizations are finding new ways to communicate with each other. Today more and more companies are aware of APIs & web services for customers uses. Application programming interface (APIs) often allow users to connect to a server via a secure channel which allows confidential transfers such as money transfers, bidding or auctions. API Integration is easy in comparison to the same feature application development. It has reusable functionality with significant ease of use due to plain-text & XML-based messages. APIs give you multiple formats and allow you to customize the interface according to your requirements. Indigo Creations is a promising API Integration and Development company based in India. API (Application programming interface) is the interface where API Developers can create programs that interact directly for processing data exchange requests on server. API gives you the ability to build new and methods for using API services through your developed programs. To make client website or application rich in functionality, it has to be integrated with other systems through API Integration.

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